8 questions for the SEO Social relations experts have answers

Within a year, by providing expertise and advice, I've really come to believe that it is more important than ever now with public relations experts to accelerate the understanding of SEO and Social Media. Storytelling for business is competitive, and large communication has not been realized, until it joins the vaikuttajia and they object to it, SEO and social media makes it easier to find information and news, so the PR professionals can contribute to and influence by becoming social naturally SEO helpful.

Allows you to invite Justin Goldsborough and Heather whaling I have participated in the discussion this week of # pr20chat, mostly talk about SEO and PR, social media-tip. (I) prepare the questions asked in advance through the Twitter chats, and then against them "tweet ready" format, so you can be as useful to the debate itself. The prep is good for your blog post too

What are some of the basic regulation, the simple principles of SEO that PR ppl must be understood and implemented?

I would like to start: Social is hot, but Google processes 10 billion + queries, so, SEO is the/mo far away from the "dead" good food, check these 10 tips for SEO ProsSEO PR: search results will vary based on location, for purposes of the users logged on, the history – the classification criteria: IP metricSEO iffy for keywords and focus on optimization: 1-2 topics per pageSEO basics: use keywords and options, labels, headings, body copy and links to the pageSEO criteria: create, optimize, and promote a weekly links. SEO-guide, check out the track on web analytics, social monitoringAlso, PR (pdf)

When it comes to PR and SEO What Do PR people not wrong? Tips to improve?

# fail: focusing solely on press releases, SEO. If it is searchable, it may be a SEO was a # fail: just press release AP style. Also, the formatting of the article to try and Send via @ PRWeb (client) # fail: the overuse of keywords, link building, discount, ignore the impact of social SEOTips: create the keyword in the dictionary and basic SEO copywriting train, writers & linkingTips: contain web pages, publications, pictures, video, PDF files, MS Word DocsTips: ID target page topic on the contents of the build process to target the links around it

What are some tips and tools to help people find the best and the PR for the most relevant keywords?

The key words should the audience empathize: journos, bloggers, consumersThink search keywords and social topics for discussions. Sometimes they are the sameKeyword tools: Google keyword tool (including mobile) in the keyword tool: to wordtracker.com wordstream.com and keyworddiscovery.com semrush.com (for competitors) keyword tool: Übersuggest (SEJ) via Google SuggestOnce you have the leverages of keywords, you'll need: a keyword glossary & editorial design

What is the SEO best practices to ensure the legal persons * in * the * (only for more ppl) to find your site/content? (@ kaczynski)

In the case of a "real" Search PR-content via the relevant keyword selection and audience means knowing the keywords via optimizationKnowing. With respect to the "pull" to optimize, to understand what key words and themes reflect the target audience interest and that the focus on the

Google recently intro should Google Instant pages. What does this mean SEO? THE PR?

Google SERPs only pages Instant, click Show. Very little impact in today's SEO

How PR pros balance of social media versus SEO? Should one of the "leading" and the other support/monitoring?

Optimize and Socialize is based on the Keywords page centric customer and social topics. Yin/yangSocial Media and SEO work together in the lead, but depends on the tactics of the planned outcomesBoth of SEO and social search for relevant information. Social media makes the commitment to and inspired by SEOMarketing often owns the SEO, PR, owns the Social. ' Cross-training is necessary

Follow the steps to create and promote content to explain the process of marketing initiatives. How SEO fits into that?

Content marketing begins with my Magic 8-ball. I can only do what on it tells me the Oh wait, here you can go to: 10 steps to better content Marketing & SEOContent plans are in the ownership of the arrangements for the keywords and social topics as creators, may be inspired by

Please fill in the blank: _____ is the # 1 thing, all the PR ppl must restart it to improve SEO

Such a question is in trouble. No longer have the # 1 thing. But then again …If you focus on just one thing, you get burnt, and the importance of the network becomes the one thing changesIt. The right keyword and content mix + social network sharing = WIN

We have some of the best marketing and public relations professionals while reading this blog in the Web site. What to post Tweets in reply to these questions? PR and SEO questions along the lines you would like answered?

Thank you, @ prtini his roundup from the conversation, which can be found here: "the 14 tips for SEO and PR Tweetable".

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Niche media planning: Ad-supported mobile games

Posted by WebAdvantage.net on 9 June 2011

This article by Hollis Thomassen originally appeared in ClickZ may 2011 on March 31.

Last year according to Nielsen, it comes to mobile applications, games free and paid - represent the most popular app downloads (65 percent). According to a survey published this week by mobile ad network Mojiva more click than the mobile user to view 60% at least once a week with graphics view as the most effective creative on mobile devices. The survey also found that when a mobile ad see half the user showed, that they are playing a game, download an application or a Web site would. And a report from PopCap Games and ISG found earlier in this year, that daily mobile game since 2009, primarily the availability of more free games powered close tripled. Since all these statistics, ad-supported mobile games makes for a good theme to explore deeper.

Who are mobile gamers?

While the entire audience is large and grows (eMarketer estimates that people 72.8 million or 23.2% of the US population on their mobile devices will play this year), it seems not to hard data - only theories - over the breakdown of the mobile gamer audience. Assumptions include that board games to a public tend distorted during casual games, a little in their attractiveness and the demographic ages from teens of forty somethings more females and are in addition. On the whole, determines the type of each game the most taking the user.

Mobile game advertising opportunities

As with the Web, mobile offers several types of advertising options and formats. The advent of smartphones grew only the complexity of the mix. In its platform status report on game advertising, the IAB has this compendium in "Environment" to game and the game show, "Immersive" in-game map, categorized and Advergames that contains typical display ad formats video advertising and sponsorship as static and rich media banners, interstitials, pop-ups,. This week announced the first anniversary of the Google acquisition of AdMob a variety of new ad units and larger specifically for tablets, high resolution monitors built features, including new HTML5-based Tablet-specific rich media ad formats and to make use of features such as touch, tap Delete.

But other interesting, "not breaking" options also recently been developed. The Tap.me advertisers "Ramping up" a user can view character in exchange for a brand ad message. How mobile marketing Watch reported new startup Kiip provides user attention getting, brand "Tangible rewards, offers and discounts." sponsored, when they beat in-game milestones or earn tough achievements

Reaching mobile gamers

Custom advertising opportunities typically require an advertiser directly with a game developer work. You can Zynga (FarmVille, mafia wars) ROVIO (developer of the game very popular angry birds), or have heard of each. In the development of a custom game are the key to the success of PopCap Games and according to ISG survey make it fun and easy to play. On the other hand success can degrade developed for only specific devices, poor performance quality, lack of awareness due to clutter and competition and lack of maintenance to keep update with equipment upgrades and error experiences, games of obstructive or intrusive advertising.

If custom development by smaller developers for you is not, games can advertisers instead prefer how Apple iAds go directly to a mobile network, Google mobile phone display (the AdMob last year purchased), JumpTap or Greystripe. I of listed others in my last year. These networks are also used many custom games and facilitate ad targeting. Targeting can be selected based on a number of different criteria including sex and age demographics, preferences, passions and interests, location, mobile device and carrier network type.

Networks report on metrics to varying degrees. Tap-through rate, impressions and fittings include, for example, iAd metrics, unique visits, average time spent, views, and views per visit, interactions, conversions, and downloads.

Purchase of mobile game advertising

Advertisers can different types of pricing models and buy-in, expect, depending on how they want to promote, the they of buy. Custom games have custom price tags. IAds releases no information on its website; most of his direct buys at the moment are only big brands. Google Mobile, on the other hand works under the same self-serve CPC auction/CPM model as the rest of the network in which a click can be represented by a variety of measures including the click-to-call, click-to-card, click on the video, click-to-shop, click-to tweet, click to site, etc. (Google offers custom campaign development for "full service"-clients to.) Smaller mobile ad networks have different methods and minima for the purchase.

Are you trying to "Game"?

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Pragmatic, professional advice without hidden agenda.

-Mark Brownlow
Internet Business Forum

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35 an intelligent Social Media Business and consumer information from the @ BrianSolis

1. us to do with social media meaningful than just "marketing".

2. social media is not here, you can save. It is not here to do business in importance again. Your job is. Social media are tools which allow you to connect and engage.

3. , each of the Forum is in your own community. What do we do social web is a great social media, but each separate forum for cultivating community. If this were easy, we would not be here.

4. where to start: what is special about the as/?

5. this is not a social situation in the target. You can really go to the social web can be compelling, or only visitors leave and go somewhere else.

6. social media has earned the right of access. It is not legal, but the rite. We have, to compete with, or every day.

7. why do people, unlike the characters in Facebook?  Research: ExactTarget and cotweet (pdf) to send messages, and too often are too promotional.

8. it is not only about commitment, it is currently processing. So how do you plan to use community attention? What do you do to keep their attention?

9. social media only makes it easier to connect to the conversation, and the community. These things existed before the social web.

10-. in the Social web for customers three kinds: traditional consumer, Online consumer product, the social customer.

11. of the social customer requires them to teach, what they do not know, and give them something, do not reach elsewhere. They do not come to you. You must go to them.

12. to 1.5 x for the consumers to the Social spend as consumers of online regularly. They see the world differently, and the actual social technologies through use. Contact product marks subject to the influence than you do.

The social consumer-Brian Solis roles

13. For the consumer's social, it is a group of users with user groups. Social marketing for the consumer is not just marketing to the person concerned, in the case of marketing from their network.

14. Listening is more than monitoring, reports, etc. What customers are saying? Where are they tapping into consumer preferences, and budget?

15-. the common metrics are tracked in the listening tools: the key words, the atmosphere, a share of the vote, in the atmosphere. What is missing? Why and what is its customer in?

16. Eighty percent companies operate with a social media plan, which looks like this: Twitter? Please Check The. On Facebook? Please Check The. It is not a plan, it is the plan to fail.

17. : social marketing, ideation, intell, interation

18-. the "people" is in missing P 4 p's of marketing. Product, price, promotion, people.

19 of the social customer is the target of the end of the period. It is time to build bridges between the communities, their social.

20. Social consumers are beginning to be rewarded. Example: the Klout Score that takes you to the hotel kämmenten Vegas update.

21. Impact is an easy way to carry on many of the 1. But the better way is to many of the 1-1. It is about establishing a value for the right people.

22 to do something exciting! Get off your ass and pursue your passions.

23. , an important question is: "who is influencing your market on a peer level?" Does the popularity or influence. The popularity of the effect does not, and vice versa. "The likes of" do not influence.

24. impact on the ability to change the behavior, affect the results. Your job is to bridge the cause and effect.

25. -Vocus research: "what makes an Influencer" (pdf), the most important factor is the influence of the ability to publish compelling, useful information.

26 , three vaikuttajia, find the Tools: units, Klout, ly research.

27 we've moved away from the Social Graph (the popularity) "interest in the Graph".

28 to connect the right people in the right way. You must invest in these experiences.

29. you can tweet idea? Think of a company shall mean a social Space. Why does someone want to connect, converge in you?

30. it is not only about commitment, but it gives people something to engage around. Every company is a media company. Tom Foremski

31. Context is King: treat each separately. It leaves more wants to, not spam.

32. Continuously invest in content and engagement. Make things worth sharing, so that it extends to the influencer. They know you're always there. and you can leave them wanting more.

33-. when it comes to ROI, "R" is business value, not just the $.

34. the future of business is not created, it is the co-created.

35. Your social leadership is the key to the company.

The portal was closed during the period of such data, one of Brian's recent keynote presentations, and instead the liveblog the clarification, I thought, "", separate from the "truisms is so well known to be prorated, Brian. Thank you Brian, leadership and insights.

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How does SEO work with content strategy

Recently, I spoke on the contents of the installations, Margot Bloomstein, who was conducting a study on the upcoming publication of the information in a variety of audiences for content strategy. In particular, told of productive interactions and Search Engine Optimization professionals, and content Strategists.

Organizations in advance of their REACH and commitment to the objectives and content Strategists will work to develop a strategy to control, design, create, and maintain the content. The bag ladies Leibtag offers at CMI's approach is an excellent and practical in his post "by creating valuable content", which demonstrates how content should be readable, clear text: Understandable, Actionable, and Shareable.

SEO and content strategy to intersect in more than a way of optimizing web pages for keywords. Margot is the question I, "How does the SEO strategy and content interact?" will begin to understand the customer segments, behaviors and preferences, to find information on the consumption and distribution. Professional Alloy knows what customers care about, and how such concerns and interests of the evident as the search keywords and social topics on the release of the very account, keyword-research in the corresponding price.

The key word in dictionaries and the editorial design of the support plans for the naturally optimized for the customers and the contents of the target audiences.  A special keyword optimization is also appropriate, but the content of the final product will be much easier to find, consume, and share the customer's needs, translated by empathy, Where topics and keywords from the beginning. Readers of this blog know that I am a fan of optimizing the customers before the search engines and that you are sure that you can do both.

An editorial in the action plan outlines the content types, the topics and keywords, you have optimized. It indicates where and if the content of re-published and re-purposed. The plan also share what distribution channels can be used in content and share it via the Web social. Very well could be one of the social web, which emphasizes popular and relevant social topics vs. keyword search optimization effort there.

Design, creation, optimization, promotion and training topics that customers and target audiences with the contents of the concern is that the modern SEO has evolved: the contents of the marketing optimization.  SEO expertise, which includes information on how search engines crawl and index Web sites, content management systems, how the site is organized and coded, contains strong ally when the targets are Strategists in the contents of the line.

I believe that the publication examines the Margot offers valuable information about customer relationships not only in SEO, but others in the Organization of the contents of the element with web developers and designers, copywriters and marketing managers. In case of Margot reads this post, what tips can you share how to improve the expertise for the best deals with content strategy?

Note: on August 18th, I'm doing a presentation on content Marketing and SEO, SES Conference in San Francisco, which is a deep Dive into the targeted to a 90-minute topic. I hope that you guys there.

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