1. us to do with social media meaningful than just "marketing".
2. social media is not here, you can save. It is not here to do business in importance again. Your job is. Social media are tools which allow you to connect and engage.
3. , each of the Forum is in your own community. What do we do social web is a great social media, but each separate forum for cultivating community. If this were easy, we would not be here.
4. where to start: what is special about the as/?
5. this is not a social situation in the target. You can really go to the social web can be compelling, or only visitors leave and go somewhere else.
6. social media has earned the right of access. It is not legal, but the rite. We have, to compete with, or every day.
7. why do people, unlike the characters in Facebook? Research: ExactTarget and cotweet (pdf) to send messages, and too often are too promotional.
8. it is not only about commitment, it is currently processing. So how do you plan to use community attention? What do you do to keep their attention?
9. social media only makes it easier to connect to the conversation, and the community. These things existed before the social web.
10-. in the Social web for customers three kinds: traditional consumer, Online consumer product, the social customer.
11. of the social customer requires them to teach, what they do not know, and give them something, do not reach elsewhere. They do not come to you. You must go to them.
12. to 1.5 x for the consumers to the Social spend as consumers of online regularly. They see the world differently, and the actual social technologies through use. Contact product marks subject to the influence than you do.
The social consumer-Brian Solis roles13. For the consumer's social, it is a group of users with user groups. Social marketing for the consumer is not just marketing to the person concerned, in the case of marketing from their network.
14. Listening is more than monitoring, reports, etc. What customers are saying? Where are they tapping into consumer preferences, and budget?
15-. the common metrics are tracked in the listening tools: the key words, the atmosphere, a share of the vote, in the atmosphere. What is missing? Why and what is its customer in?
16. Eighty percent companies operate with a social media plan, which looks like this: Twitter? Please Check The. On Facebook? Please Check The. It is not a plan, it is the plan to fail.
17. : social marketing, ideation, intell, interation
18-. the "people" is in missing P 4 p's of marketing. Product, price, promotion, people.
19 of the social customer is the target of the end of the period. It is time to build bridges between the communities, their social.
20. Social consumers are beginning to be rewarded. Example: the Klout Score that takes you to the hotel kämmenten Vegas update.
21. Impact is an easy way to carry on many of the 1. But the better way is to many of the 1-1. It is about establishing a value for the right people.
22 to do something exciting! Get off your ass and pursue your passions.
23. , an important question is: "who is influencing your market on a peer level?" Does the popularity or influence. The popularity of the effect does not, and vice versa. "The likes of" do not influence.
24. impact on the ability to change the behavior, affect the results. Your job is to bridge the cause and effect.
25. -Vocus research: "what makes an Influencer" (pdf), the most important factor is the influence of the ability to publish compelling, useful information.
26 , three vaikuttajia, find the Tools: units, Klout, ly research.
27 we've moved away from the Social Graph (the popularity) "interest in the Graph".
28 to connect the right people in the right way. You must invest in these experiences.
29. you can tweet idea? Think of a company shall mean a social Space. Why does someone want to connect, converge in you?
30. it is not only about commitment, but it gives people something to engage around. Every company is a media company. Tom Foremski
31. Context is King: treat each separately. It leaves more wants to, not spam.
32. Continuously invest in content and engagement. Make things worth sharing, so that it extends to the influencer. They know you're always there. and you can leave them wanting more.
33-. when it comes to ROI, "R" is business value, not just the $.
34. the future of business is not created, it is the co-created.
35. Your social leadership is the key to the company.
The portal was closed during the period of such data, one of Brian's recent keynote presentations, and instead the liveblog the clarification, I thought, "", separate from the "truisms is so well known to be prorated, Brian. Thank you Brian, leadership and insights.
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Thanks for sharing this great tips on how to become successfull in social media. I will start my social network campaign this week I will use this as a guide.
ReplyDeletesocial media management