Recently, I spoke on the contents of the installations, Margot Bloomstein, who was conducting a study on the upcoming publication of the information in a variety of audiences for content strategy. In particular, told of productive interactions and Search Engine Optimization professionals, and content Strategists.
Organizations in advance of their REACH and commitment to the objectives and content Strategists will work to develop a strategy to control, design, create, and maintain the content. The bag ladies Leibtag offers at CMI's approach is an excellent and practical in his post "by creating valuable content", which demonstrates how content should be readable, clear text: Understandable, Actionable, and Shareable.
SEO and content strategy to intersect in more than a way of optimizing web pages for keywords. Margot is the question I, "How does the SEO strategy and content interact?" will begin to understand the customer segments, behaviors and preferences, to find information on the consumption and distribution. Professional Alloy knows what customers care about, and how such concerns and interests of the evident as the search keywords and social topics on the release of the very account, keyword-research in the corresponding price.
The key word in dictionaries and the editorial design of the support plans for the naturally optimized for the customers and the contents of the target audiences. A special keyword optimization is also appropriate, but the content of the final product will be much easier to find, consume, and share the customer's needs, translated by empathy, Where topics and keywords from the beginning. Readers of this blog know that I am a fan of optimizing the customers before the search engines and that you are sure that you can do both.
An editorial in the action plan outlines the content types, the topics and keywords, you have optimized. It indicates where and if the content of re-published and re-purposed. The plan also share what distribution channels can be used in content and share it via the Web social. Very well could be one of the social web, which emphasizes popular and relevant social topics vs. keyword search optimization effort there.
Design, creation, optimization, promotion and training topics that customers and target audiences with the contents of the concern is that the modern SEO has evolved: the contents of the marketing optimization. SEO expertise, which includes information on how search engines crawl and index Web sites, content management systems, how the site is organized and coded, contains strong ally when the targets are Strategists in the contents of the line.
I believe that the publication examines the Margot offers valuable information about customer relationships not only in SEO, but others in the Organization of the contents of the element with web developers and designers, copywriters and marketing managers. In case of Margot reads this post, what tips can you share how to improve the expertise for the best deals with content strategy?
Note: on August 18th, I'm doing a presentation on content Marketing and SEO, SES Conference in San Francisco, which is a deep Dive into the targeted to a 90-minute topic. I hope that you guys there.
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